With the recovery of the worldwide economy, ASEAN has become a spotlight of exploring business opportunity. Cambodia, in the meantime, has steadily become more of a market economy system. In this stage of high-speed economic growth, the capital Phnom Penh became a popular spot of both local and foreign population. The population growth also made the consumer market grows continuously. Benefit from the steady growth of consumption potential, supermarket chain brands usher in a new round of development.
Since the current supermarket retail industry is still adopting a relatively convention operating system, there is a lack of variety of fresh food ingredients and imported high-class food. It cannot fully satisfy the purchasing needs of the consumer segment. Through different market research and combination of innovation elements, GC Supermarket embraces the customer-oriented culture and builds a new anchor of purchasing market.