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Mr Yu is the chairman of GCC. He has years of experience of running business. He is broadly expose to different kinds of industries, having achievements on property, information technology and financial fields. At the same time, he has strong business networks in Cambodia of those fields. In his early years of academic, he graduated BBA Hons degree from Oxford Brookes University, master degree of Estate Surveying from The University of Hong Kong, and Law degree from University of London.
From his age of 26, he was already appointed different positions to contribute to the society by Hong Kong government. At the same year, he was appointed to become the member of Professional Development Committee and Licensing Committee by Real Estate Agent Authority, the member of Real Estate Services Training Board by Vocational Training Council. He was invited to the meetings of Task Force on Land Supply and become the representative of real estate industry to attend FATA meeting. His performance was excellent and got awards. In recent years, he became the CPPCC member of Jiangcheng district, Yeungkong city in Guangdong province, contributes to his motherland and community.
In community service, he actively participates in Youth charity activities. He was appointed to become the chairman of Hong Kong Eastern Youth, vice president of Hong Kong Island Youth Organization Union, board member of Hong Kong InnoVision. He holds several popular events in the community, founded Youth interactive platform, brought youth’s new generation’s skills and talents into full play. In the field of estate, he is the vice president and the information technology convenor of Hong Kong Real Estate Agencies General Association. He founded the Hong Kong popular estate information platform and system: eAgent. He built a good foundation of technology field in his industry.
Mr. Lai is the executor director and CEO of GCC, graduated from the Hong Kong Polytechnic University, major in Accounting and Finance. He is a current registered member of Hong Kong Institute of Certified Public Accountants (HKICPA). He used to take up senior management roles at PwC Hong Kong and Australia, the largest CPA firm around the globe, for more than 10 years, focusing on financial consultation, corporate finance, IPO, restructuring, merger and acquisition, property and securities investments.
Together with his management expertise and business instincts, he visited dozens of countries seeking business opportunities in China, Cambodia, Myanmar, Thailand, Vietnam, Japan, Malaysia and Fiji in early years and established excellent relationship and recognition with local government officials. In recent years, he has been based and focused on long term development of Cambodian market. Using his excellent business skillsets, along with partnering of local government agencies, he is able to engage in different industries, and achieved outstanding results and recognitions.
After working restlessly in leading the company in Cambodia, GCC is now one of the top 5 conglomerate enterprises in Cambodia. He also established Greater Bay Area Cambodia Association, the first business association recognized by the Minister of Interior of Cambodia. As the vice president of the association, his dedication is well known that being invited by the Minister of Interior as their Honorable Advisor and participate in multiple government activities. While expanding the businesses in Cambodia, he upholds the concept of taking from the community and using it for the community, he leads the GCC team to participate in local charity events with the aim of contributing back to the society.
We measure the value of each marketing activity by the number of customer consultation. Each marketing activity has different goals. We use various marketing tools to reach our target customers, such as; Google ads, Facebook, youtube, SMS, telemarketing, popup ads, newsprint, etc.
We have different types of sales leads, and each sales lead has a different structure. Therefore, we have a set of KPIs to measure sales results.